Top 10 Marketing Charts of the Month – March 2017
This month’s quick-hit set of top charts includes the following topics: email list growth and deliverability metrics; shopping around vs. loyalty; Millennials’ new media milestone; financial status, by...
View ArticleOnly About Half of Americans Say They Trust the Internet
The internet’s development has had a transformative effect on consumers and industries, but it hasn’t engendered much trust along the way. In fact, just 53% of adults in the US say they generally trust...
View ArticleBrands’ Use of Slang on Social Media is Annoying, Consumers Say
Consumers seem to have fairly clear ideas about brand personalities on social media, and the use of slang isn’t… woke. In a new study from Sprout Social, roughly 1,000 US social media users weighed in...
View ArticleAmericans’ Confidence in Business, News Institutions Sees Some Gains
Americans still have little confidence in news institutions, according to a new study from Gallup, but their confidence levels are rising. Nevertheless, there’s tremendous political polarization in how...
View ArticleYour Email Campaigns Are Only Reaching Three-Quarters of Your List
Inbox placement rates have improved in the US over the past year or so, but 23% of emails from US senders still fail to reach the inbox. That’s according to Return Path’s latest annual Deliverability...
View ArticlePeople’s Perception of the Advertising & PR Industry Is Still Low, But Has...
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in...
View Article1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data Breach
One-third of Americans have stopped using a brand as a direct result of a scandal, according to new research from YouGov [download page]. Politics emerges as the top offender, with 51% of brand...
View Article2017 Deliverability Benchmark Report
[Sponsored by Return Path] For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally,...
View ArticleThe Public Still Has Very Little Trust in Advertising Practitioners
Americans have such dim views of the honesty and ethical standards of advertising practitioners that they place them alongside the oft-disdained members of Congress. So finds the latest annual Gallup...
View ArticleOnly Half of Americans Trust Business, But Voices of Authority Re-Establish...
Only 48% of the general public in the US trusts business as an institution, according to the latest annual Edelman Trust Barometer [pdf], but that’s actually not a terrible result in light of distrust...
View ArticleHere’s How Marketers Fared in 2017 in the Metrics That Impact Email...
Close to one-quarter of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. With deliverability having such an impact on email marketing success,...
View ArticleUS Out-of-Home Ad Spend Grows Again in 2017; Big Tech Among Top Advertisers
US out-of-home advertising revenues increased by 1.2% last year to reach $7.7 billion, according to the Outdoor Advertising Association of America (OAAA). While the growth rate for 2017 didn’t match...
View ArticleTop 25 Marketing Charts of Q1 2018
From content and advertising trends to internet use, B2B marketing and budgets, our collection of Q1 2018’s top marketing charts showcases some macro trends running through the industry while also...
View ArticleUS Out-of-Home Ad Revs Climb Again in Q1 2018
Out-of-home advertising revenues grew by 2% year-over-year in Q1 2018 to reach $1.68 billion, reports the Outdoor Advertising Association of America (OAAA). The latest rise, while modest, represents...
View ArticlePeople Are Finding Articles Through Google More Than Facebook
Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by...
View ArticleGood News. Your Email Campaigns Are Now Reaching 85% of Your List.
Inbox placement rates are continuing to improve in the US, with an average of 85% of promotional emails from US senders reaching the inbox in the second quarter of this year, up from 77% during the...
View ArticleOut-of-Home Ad Spend Growth Sees An Uptick in Q2 2018
It’s now been more than 8 years since the last time out-of-home ad revenues declined on a year-over-year basis. In Q2, ad spending grew by 4.7% from the year-earlier period, the fastest rate since Q4...
View ArticleUS Out-of-Home Ad Spend Rises Again in Q3; Digital Fuels Growth Worldwide
Another quarter, another rise in US out-of-home (OOH) ad spending. This time OOH ad revenues grew by 3.8% year-over-year during the third quarter, per the Outdoor Advertising Association of America...
View ArticleAdvertising Professionals Remain Distrusted by the Public
Advertising professionals remain among the least trusted professionals in America today. This finding comes from Gallup’s most recent report on honesty and ethics in professions, which puts advertising...
View ArticleUS Teens Are Most Interested in These Types of Online Groups and Forums
Around half of American teens spend time in online groups or forums, with just 22% never frequenting such sites, according to a a recent study from Pew Research [download page] on teens’ social media...
View ArticleHere’s How Marketers Fared in 2018 in the Metrics That Impact Email...
Some 15% of US marketing emails fail to reach the inbox, according to an analysis released last year by Return Path. Although this figure is an improvement from 2017’s rate of 23%, marketers can’t...
View ArticleHow Much Have Facebook Algorithm Changes Impacted Publishers?
In January 2018, Facebook announced changes to its algorithm with an expressed intention (per their press release) to “prioritize posts that spark conversation and meaningful interaction between...
View ArticleUS Out-of-Home Ad Spend Continued to Grow in 2018
US out-of-home (OOH) revenues experienced a 4.5% year-over-year increase in 2018 to reach a new high of $8 billion, according to figures released by the Out of Home Advertising Association of America...
View Article2020 Federal Election Ad Spend Forecast to Reach $6 Billion
With the US federal elections a little more than a year away, the influx of political advertising is soon to hit full swing. This time around, according to a report by Kantar, campaigns will spend an...
View ArticleUS Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A Decade
Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising...
View ArticlePositive Perception of the Advertising and PR Industry Hits 7-Year Low
Just when it looked like people’s perception of the advertising and public relations industry couldn’t fall any lower, it has. Indeed, according to the latest Gallup survey on industry perception, the...
View ArticleSmartphones Now Account for 70% of US Digital Media Time
Smartphones, which are cutting into the time spent with traditional media continue to account for a growing share of time spent with digital media. In the US, smartphones now account for fully 70% of...
View ArticleGender Inequality Continues in YouTube Ads
In a recent study of nearly 3 million YouTube video ads, Google and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University found that while female characters were seen less often...
View ArticleAmericans Continue to Rank Advertising Professionals Low in Ethics and Honesty
Once again this year, advertising professionals rank among the least trusted professionals in the US. The most recent Gallup report on honesty and ethics in professions puts advertising practitioners,...
View Article2019 Email Benchmarks: Which Industries Performed Well, on Which Days?
Even though marketers increasingly feel that email effectiveness is on a downward slope, the channel remains a digital workhorse. With brands battling for attention in the inbox and focusing on...
View ArticleUS Consumers Feel That Targeted Online Political Ads Should be Regulated to...
With this year’s US presidential election approaching, US consumers are being exposed to political ads wherever they turn, including online. And, as online targeting methods improve, making it possible...
View ArticleUS Out-of-Home Ad Revenues Grew by 7.5% In 2019
US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA)....
View ArticleUS Out-of-Home Advertising Growth Slows in Q1 2020
US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage...
View ArticleThese Were the Largest Instagram Advertisers in Q2 2020
Amazon, CBS and the US Census Bureau are among the top 10 advertisers on Instagram in Q2 2020, per a report [download page] from Pathmatics. Here’s an outline of the top spenders and the most prominent...
View ArticleData Hub: Coronavirus and Marketing [Updated]
Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of...
View ArticleOut-of-Home Ad Spend Plummets in Q2 After Years of Growth
Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at...
View ArticlePositive Perception of the Advertising and PR Industry Rises Slightly, But...
People’s perception of the advertising and public relations industry has seen a slight lift this year. Indeed, after hitting a low point last year, the latest Gallup survey on industry perception shows...
View ArticleMost Americans Are Opposed to Political Ads on Social Media
As US elections near, the number of political ads seems to increase. And, while the ads may seem inescapable, a survey from the Pew Research Center shows that one place the majority of Americans don’t...
View ArticleAdvertisers Consider TV & Social the Most Influential Political Ad Platforms
Eyeing an increase in political advertising during the final stretch of the presidential election season, a recent survey of marketers and agencies by Advertiser Perceptions found that half planned to...
View Article8 in 10 Digital Minutes Are Spent on Our Mobile Devices
Mobile app usage has seen a notable increase since COVID-19, and new data [download page] from Comscore confirms this trend, reporting global growth not only in mobile minutes, but apps’ continued...
View ArticleOOH Ad Revenues See Big Fall Again in Q3
The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues...
View ArticlePublic Trust in Advertising Practitioners’ Integrity Worsens
Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in...
View ArticleAlcoholic Drink Brands Buck Ad Spending Trends, Invest More in TV Than Digital
At a time when more advertisers are allocating the bulk of their spending to digital, not every sector is following suit. In fact, data from WARC shows that the Alcoholic Drink sector is still...
View ArticleTrust in Tech Industry Falls; People Skeptical of News Sources
At a time when public trust in institutions and business is not only desired but could be considered vital, it looks as though the public’s trust has faltered. Although this year’s Edelman’s Trust...
View ArticleDigital Sources Now Generate 40% of Leads for Professional Services Firms
The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report [download page]. This is...
View ArticleIn Engagement Shift, Friday Proves Top Day for Email Response Rates in 2020
For email marketers, the end of the working week was the best time to reach audiences last year, according to a recent Campaign Monitor report. The study outlines a variety of email marketing...
View ArticlePost Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter
Brand posts on Instagram had an average engagement rate in 2020 that was more than 4x higher than Facebook’s. This is according to recent findings from Socialinsider, which also analyzed social media...
View ArticleOut-of-Home Ad Spend Fell by 29% Last Year
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This...
View ArticleThese Content Categories Had the Biggest Hikes in Pageviews Last Year
In 2020, the coronavirus pandemic had many people worried about their health as a virus spread and their careers and finances as the economy took a nosedive. Indeed, data [download page] from Parse.ly...
View ArticleSatisfaction High with Streaming Media Services, Lower with ISPs
A good customer experience is likely to lead to customer loyalty, trust and advocacy, and some sectors are doing better than others at creating a satisfying experience. A recent report [download page]...
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