Half of US Adults Distrust Advertising Practitioners
Just 8% of adults rate the honesty and ethical standards of advertising practitioners as "high" or "very high."
View Article1 in Every 8 Customer Experiences Is “Bad”
Within the US, communication problems are most often blamed for a poor recent experience. The post 1 in Every 8 Customer Experiences Is “Bad” appeared first on Marketing Charts.
View ArticleFor What Topics Do Gen Zers Seek Information from Influencers?
The largest proportion turn to influencers for media recommendations, but almost half also seek out information on news and current events. The post For What Topics Do Gen Zers Seek Information from...
View ArticleThe Public’s Perception of Advertising & PR Slips to A New Low
Just 26% of US adults have a positive view of the industry, far outweighed by the 43% with a negative view. The post The Public’s Perception of Advertising & PR Slips to A New Low appeared first on...
View ArticleFor Which Topics Are Influencers Considered Useful Information Sources?
Most consumers feel that social media influencers are useful sources of Travel information, but not so for News & Politics. The post For Which Topics Are Influencers Considered Useful Information...
View ArticleSo What Exactly Constitutes a Political Act by a Brand?
In the US, a substantial portion of consumers feel that a brand using social platforms that host extremists is a political act. The post So What Exactly Constitutes a Political Act by a Brand? appeared...
View ArticleThe US Out-of-Home Advertising Market Had a Bumper Start to the Year
The 6.8% year-over-year rise in OOH ad spend resulted in the largest first-quarter outlay recorded to date. The post The US Out-of-Home Advertising Market Had a Bumper Start to the Year appeared first...
View ArticleGlobal Ad Spend to Rise at a Faster Rate Than Previously Expected
GroupM has revised its forecast upward, from 5.3% to 7.8% growth. The post Global Ad Spend to Rise at a Faster Rate Than Previously Expected appeared first on Marketing Charts.
View ArticleCertain Behaviors on Social Media Are Growing More Popular. What Are They?
Youth-oriented platforms are increasingly being used to find information about brands and to keep up-to-date with the news. The post Certain Behaviors on Social Media Are Growing More Popular. What Are...
View ArticleAlmost 8 in 10 US Adults Believe Social Media Companies Have Too Much...
Almost two-thirds of American adults feel that social media has had a mostly negative effect on how things are going in the country today. The post Almost 8 in 10 US Adults Believe Social Media...
View ArticleLikely Voters Report Influence of Out-of-Home Ads on Decisions
OOH political ads are appealing because they're not as interruptive as other formats. The post Likely Voters Report Influence of Out-of-Home Ads on Decisions appeared first on Marketing Charts.
View ArticleWhat Makes Political TV Ads Effective?
Ad relevance might help draw in streaming viewers, many of whom don't remember seeing any political TV ads. The post What Makes Political TV Ads Effective? appeared first on Marketing Charts.
View ArticleThe Public’s Trust in Advertising Practitioners’ Integrity Deteriorates
About half of American adults rate advertising practitioners' honesty and ethical standards as low or very low. The post The Public’s Trust in Advertising Practitioners’ Integrity Deteriorates appeared...
View ArticleUS Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly
Digital accounted for almost one-third (32%) of OOH ad sales for the quarter. The post US Out-of-Home Ad Spend Continued Its Growth in Q3, Albeit Slowly appeared first on Marketing Charts.
View ArticleThe Public Maintains a Poor Perception of the Advertising and PR Industry
Only 1 in 4 American adults has a positive view of the advertising and PR industry, the lowest figure yet. The post The Public Maintains a Poor Perception of the Advertising and PR Industry appeared...
View ArticleThese Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth. The post These Industries Are Expected to Be the Biggest Spenders on Ads...
View ArticleUS Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion. The post US Out-of-Home Ad Spend Reached A New High in 2022 appeared first on Marketing Charts.
View ArticleThese Are the Top 10 Spending Industries on Ads in the US
The Retail industry is still the top-spender, but its share of total spend has fallen over the past 5 years. The post These Are the Top 10 Spending Industries on Ads in the US appeared first on...
View ArticleThe Public’s Perception of the Advertising and PR Industry Has Plummeted to a...
More people have a negative view of the industry than at any point in the past 20+ years. The post The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low appeared first...
View Article1 in 8 Americans Trusts Advertising “A Great Deal”
Only 8% of American adults have a great deal of trust in social media. The post 1 in 8 Americans Trusts Advertising “A Great Deal” appeared first on Marketing Charts.
View Article![Mac Miller – The Divine Feminine (10th Anniversary) [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Music211/v4/a5/f7/d9/a5f7d909-56a4-813b-15ce-fc50e32afb7d/093624817154.jpg/296x296bb.webp)
